Brand launch & market entry
2020
Nobody Buys a First Edition
A new exhibition brand with no history launched at the top of its market — and sold nothing on the night.
- 0 sold
- 1 architect on stage
- Private, by invitation
Ehsan Kaykhah | KAY — Los Angeles, California
I design brand experiences people cannot forget. I help entrepreneurs build brands that scale. I turn AI, strategy and branding into business growth.
I’m Ehsan Kaykhah — known as KAY. I help founders and businesses connect brand strategy, memorable experiences, and practical AI/BI to make better decisions and grow with clarity.
Ehsan Kaykhah | KAYFounder · Brand Experience Strategist · AI & Growth Consultant
15 years in marketingat a glance— every figure opens what backs it
- Years in building
- 15+Years in building
- Brands served
- 500+Brands served
- Professionals connected
- 65,000+Professionals connected
- Client satisfaction
- 90%Client satisfaction
- Disciplines, one growth system
- 04Disciplines, one growth system
The work
Four disciplines, held together.
Most consultants own one of these. The value is in the joins — a position that survives contact with a room, an experience that produces a pipeline, a system the team can still run next quarter.
01
Strategy
Business and growth strategy that starts from the real constraint, not the brief.
02
Brand
Brand architecture, positioning and messaging built so the market can repeat it back.
03
Experience
Premium events and brand experiences designed as systems — curated rooms, measured outcomes.
04
Intelligence
AI and business intelligence applied as working infrastructure: sharper decisions.
The mark
Three strokes, lifted off a rug.
The KAY monogram was drawn from the Simorgh of Sistan rug — a woven field of deer, lions and stepped diamonds, where a single ascending figure gave up the three diagonals the identity now runs on. They were not redrawn: the mark is rendered as a mask of the original artwork, so the geometry stays exactly as it was cut.
The KAY evolution
From experience to intelligence.
Four ventures, one line of enquiry: how a business becomes something people remember, and then something they return to.
United States & global
Built for the American market.
Iran
What I built in 16 years of professional work.
Two pathways
Work with KAY through two core pathways.
If you are not sure which path you need, start with a short strategy conversation and we will map it together.
On film
Seven films, and the first is a room that did not exist.
They run in the order they happened, and the order now starts a year early: a rendering of an exhibition nobody had entered, the launch night that sold nothing, then the exhibition itself — and after that a camera corner, a palace, a stage, and a courtyard that became a club.
Nothing plays until you ask it to, and starting one stops the last.
Everything, in one placeThe KAY network
15 years, made together.
The brands, clients and collaborators who shaped WINDOW and Banaye Bartar.
- TOTO
- Siemens
- ABB
- Philips
- Schneider Electric
- KWC
- Danfoss
- Lualdi
- Fantoni
- AGT
- Marjan Tile
- Palermo
- Mahceram
- Hafez Tile & Ceramic
- Shirazi Ceramic & Tile
- Imperio de Cerámica
- AKO Natural Stone
- Stoneman
- Kara Stone Group
- Offer Stone & Quartz
- Totem Quartz
- Justime
- Tolica
- Coreet
- CDoor
- Bastian
- Lockin
- Barshin by Niemann
- Melloni
- Mani Wood
- Afrang
- Rasana Cable
- Altech Electric
- Akuvox
- Savekey
- Rozhina
- Dorsa
- Bojan
- WHY Architects
- Amood Ajand Andood
- Abrash
- Adoors
- Afrasaz
- Ahanresan
- Aima
- Aka Luxury
- Alamdar
- Alock
- Alutech
- Amat
- ANA Darb Salmas
- Aren Elevator
- Aria Borj
- Arsess
- Ashari Architects
- Atik
- Atlas Fam Sahand
- Avangard Gallery
- Azarakhsh
- Barsava GreenHome
- Bench'in
- Black Nova
- Blanc
- Butia
- Cafe Parde
- Cero Cuarenta
- Citystar
- Cleto
- CNP
- DAB Water Technology
- Darb Diamond
- Dast Art Studio
- Deghat Home
- Diaco Tech
- Diesel Pump Asia
- DiTO
- Elettra
- Epic
- Fariz Shower
- Feyzi
- Frame Saze Group
- Gessa
- Golpirapars
- Group Youb
- Harmony
- HBB
- Hezaroyek
- Hotel Carpet
- HTN Prime
- INT Group
- Interra
- Jamshid Nia
- K+
- Kaiser Heim
- Kameli Wood Trading
- Kavir
- Kelar
- Khorasan Glass
- Khorasan Safety Glass
- Kütahya Seramik
- Larix
- Loggia
- Lotus
- Luxus
- Masterplus
- Mell Tech
- Mohkamkar Group
- Mohsenian
- Montó Paints
- MSC
- Nabavi Company
- Nemachin Royal
- NEXiiO
- NHN Japan
- Omid Haeri
- Otana
- Palermo Slabs
- Paya Wood
- Persian Standard
- Pratta
- Pumice
- Radniroo
- Renovo
- RenzoColor
- Rezvan Jaam Toos
- Rhyton
- Rona Light
- Roya
- SAM Architectural Group
- SAMform
- Samsangan
- Sani
- SDR
- Sepehr
- Shiny
- Shouder
- Sisal
- Soleh Khorasan
- Spainker
- Spectre
- Tarang Decor
- Tiab Green Wall
- TiiS
- Vahhaj Sanat Energy
- Vicente
- Vista
- Vita
- Wall Pick Up
- Wood Tech
- Yas Choob
- Zigma
Client voices
15 years, in their words.
Unscripted reflections from the brands, clients and collaborators who shaped WINDOW.
Read the transcript
The exhibition is fascinating. I had already seen its poster on Instagram, followed it, registered, and used it. I'm generally familiar with the brands that are here, and I've even collaborated with some of them before. I recommend attending the exhibition to all architects.
Read the transcript
The exhibition was good. I think the concept of this window was something interesting and new, and I don't think — at least I haven't seen — anyone in Tehran hold such a concept.
Read the transcript
In my opinion, the exhibition was good because of the services it offered. One of the issues was the parking situation — for someone who came, the guests and visitors assigned made it easier to find parking. The good location, and the artistic vibe of the environment, which was somewhat aligned with our work, made it more enjoyable.
Persian audio · English subtitles
Selected work
Proof, with the thinking left in.
Experience design
2021
Thirty Nights of Nowruz
One large year-end gala, replaced by thirty small ones — and not a single gift shipped.
- 30 nights
- 15–20 a night
- 0 couriers
Brand Experience
2021
WINDOW GARDEN
79% of exhibitors acquired clients they could not have reached any other way. That is not event ROI — it is brand infrastructure.
Experiential Marketing
2020
WINDOW DISPLAY, Tehran
The edition established the private-presentation model that the following editions were built on, and won the format recognition from Iran's building industry.
Method
The KAY Framework.
Every engagement runs the same five steps in the same order — the reason a diagnosis, a position and a launch end up as one piece of work rather than three invoices.
01
Diagnose
Understand the real challenge, the market context and the hidden friction. Most briefs describe a symptom.
02
Position
Define the point of view, the offer and the message that should lead the conversation. Positioning is the art of strategic sacrifice.
03
Design
Build the brand, the experience or the system around a clear strategic direction — never around a template.
04
Deploy
Execute with quality, pace and operational discipline. This is the step most strategy work never reaches.
05
Grow
Learn, optimise and expand what works. Measurement is not a report at the end; it is how the next decision gets made.
Insights
Ideas worth keeping.
Ideas worth keeping should live on a website, not only on social media.
AI & BI
Building the Intelligence Layer: Moving Past the Software Noise
Adding AI tools to broken processes only automates the chaos. True growth requires intelligence applied as working infrastructure for sharper decisions.
3 min read
Experiences
Why the Most Successful Exhibitions Are Not Exhibitions at All
Trade shows fail because they are designed as logistics rather than systems. Treating an event as a curated platform fundamentally changes client acquisition rates.
3 min read
Brand
A Brand People Can Repeat Back to You
A brand is not working until prospects and clients can repeat its core position back to you accurately without your help.
3 min read
Let's build the next version of your brand, growth engine or experience.